about grad
Grad is a photography and videography studio, dedicated to capturing the essence of one of life’s most cherished milestones—graduation.
The rebranding process began with a design strategy rooted in the core value “Milestones captured, memories crafted.” This foundation guided us in redefining how Grad positions itself, not just as a documentation service, but as a thoughtful storyteller that transforms moments into meaningful, lasting memories.
From this strategic direction, we translated the idea into a cohesive visual identity system.
All visual identity element, from logo, brand typefaces, brand color to layout and imagery was carefully crafted to reflect the premium quality of Grad’s work—producing graduation photos
with a refined, polished, and elevated look.
All visual identity element, from logo, brand typefaces, brand color to layout and imagery was carefully crafted to reflect the premium quality of Grad’s work—producing graduation photos
with a refined, polished, and elevated look.
The entire visual identity was then applied across all brand collaterals as key touchpoints.
from marketing materials to social media, ensuring a consistent and cohesive brand experience
at every interaction.
from marketing materials to social media, ensuring a consistent and cohesive brand experience
at every interaction.
Creative Direction by Ari Pandu & GRAD Team • Graphic and Collaterals Design by Seekers Design Studio • Logo Identity Design by Ari Pandu • Collaterals Photography by Erlangga Prasetya & Rafif Alnabil
copyright © 2024. All rights reserved.
copyright © 2024. All rights reserved.
